Brand Strategy, Design, Art Direction
Producing design is a company based in Spain, focusing on textile production for smaller to medium size designers. They came to me and my team with the wish to grow their business and find new revenue streams. At the time, their customer base was mostly from the influencer segment, or small business owners. Today Producing Design manufacture a wide set of products, from fashion design to paper and leather accessories.
Brand strategy, Graphic design, Packaging design
NOJIG is a Swedish startup focusing on our relationship to privacy. The company was inspired by the idea of making it easy to take control of your privacy and reducing everyday paranoia by developing new fashionable, easy to use products that make everyday life easier. Their first product is a webcam cover. I created their brand identity, as well as the design for the logo and packaging.
I wanted to separate NOJIG from its competitors by creating a fun and quirky identity. The logo takes inspiration from its name which means "paranoid" in Swedish. Therefore I wanted the identity to elevate the Scandinavian part of the brand, making it feel young and approachable.