Producing Design -

Elevating the values

of a textile production company

Brand Strategy, Design, Art Direction

Producing design is a company based in Spain, focusing on textile production for smaller to medium size designers. They came to me and my team with the wish to grow their business and find new revenue streams. At the time, their customer base was mostly from the influencer segment, or small business owners. Today Producing Design manufacture a wide set of products, from fashion design to paper and leather accessories.

The core concept for the identity was created around the values of quality, cooperation and youthful. We wanted to keep Producing Designs current customers, with the influencer marketing as a base, but at the same time attract larger companies.

The dotted line and grid where also core assets of the identity. I used the classic blueprint as

a concept for this and use these throughout the brand, from the grid on the web page to elements used in the logo.

"The team has succeeded very well in understanding my company and the vision for the future. I immediately felt that I could trust the team with my project.

The work was beyond what we expected!"

Ida Acha - CEO

Tough Cookie -

The fictional café

Illustrations, graphic design, interior concept

I created a brand identity for a fictional café named Tough Cookie.

Brand strategy, Graphic design, Packaging design

NOJIG is a Swedish startup focusing on our relationship to privacy. The company was inspired by the idea of making it easy to take control of your privacy and reducing everyday paranoia by developing new fashionable, easy to use products that make everyday life easier. Their first product is a webcam cover. I created their brand identity, as well as the design for the logo and packaging.

I wanted to separate NOJIG from its competitors by creating a fun and quirky identity. The logo takes inspiration from its name which means "paranoid" in Swedish. Therefore I wanted the identity to elevate the Scandinavian part of the brand, making it feel young and approachable.